Radius is new, evolving and scalable demand gen and lead management that is aligned to the individual needs of 2T Partners. Offering sophisticated Partner support, it gathers and analyzes more data to identify customers with an interest in purchasing Cisco technologies.
From every possible source, thoroughly analyzed to produce qualified leads.
Based on customer priorities, Partner expertise, and evolving, editable messaging.
From simply passing leads to nurturing alongside Partners, Radius is superior—and scalable—marketing enablement.
Partner-driven options. Radius is an exclusive invitation to Partners to put the most comprehensive lead gen data in the industry to work, and then take advantage of fully brandable content and campaigns to suit their unique business strategies.
Quality leads for all 2T Partners, and more help for Partners who want it.
Partners work independently with customers, utilizing basic demand generation tactics. Prospects are identified and targeted using Cisco data.
Virtual Partner Marketing Managers provide concierge service to Partners in the development of their customized marketing plan and execution of events and/or campaigns.
Virtual Business Development and Virtual Marketing Managers work as a team, supporting Partners in the development of their customized marketing plan and in the execution of supporting tactics. In tandem, VBD and VMM nurture the leads and then pass them to Partners.
Radius collects data from the widest possible range of sources such as:
Distribution and Cisco sellers are available to assist Partners when they require additional support in closing the opportunity.
Enhances reach and recognizes customer interest through customer engagement on social platforms.
PMC resources allow the Partners to track customer interest and respond accordingly.
Prospects express interest and provide follow up opportunity.
One of the greatest strengths of Radius. Because closing great deals, starts with great leads.
Matching the technology needs leads have with the technology expertise that Partners offer.
Partners are free to accept or reject Radius-recommended leads based on their own preferences.
This is why Radius exists.
Disti provides leads and support to 2T Partners. Support that helps us all own the opportunities.
The opportunity to drive and close deals.
Radius tracks progress and evolves the data. This is what accountability looks like.
A Radius Program Manager places all leads into SalesForce
All recorded touches are sent to a Cisco Analyst
That analyst tracks bookings
# of Partners
# of SQL Captured
Pipeline Generated
Customer Touches
